PERFORMANCE MARKETING SPECIALIST
Salary & Stock Options
About Canal Circle
Want to grow professionally, make an impact and score a lot of karma points? Join Canal Circle, a fast-growing fintech startup with talented team members coming from all over the world. We work with financial institutions and product & service partners to bring financial access and more to low income communities across Southeast Asia. Our mission is to improve the lives of the underprivileged in a smart, scalable, and sustainable way. We are well-funded by the best investors in the world and are looking for world class talents to join us.
Job location
Hanoi, Vietnam
Job description
As our Performance Marketing Specialist, you play a leading role in the management of digital projects inclusive of online planning and insight, online promotions, content production such as videos, online display advertising, web building and design, and social media. You also manages high quality acquisition programs, campaigns, and activities across the business’s online and offline platforms.
Responsibilities
Employ an impeccable execution of online advertising, social media, SEO, SEM, ASO, email marketing, and content syndication
Optimize targeting, segmentation, and allocation of budgets across multiple channels to generate cost effective user actions
Ensure that leads are converted into paid customers through well-crafted campaigns and close collaboration with the sales team
Work with internal and external production professionals in the delivery of activity, from proposals, design, and actual builds
Report timely on the effectiveness of campaigns, conversion rates, online-generated sales. Conducts analyses on the performance against ROI and KPIs. Estimate profitability of those campaigns
Develop in-house marketing automation
Scale performance marketing operation
Identify growth opportunities, develop new and innovative growth strategies
Seek & develop marketing partnerships
Acquire a clear consumer perception and better understand their needs
Collaborate closely with brand marketing function to co-plan and co-execute both brand marketing and performance marketing activities to create synchronization, optimization, and integration
Collaborates with sales, customer support, product team in an effort to optimize programs, campaigns, landing pages, CRM, based on the real-time performance and ROI
Requirements
Proficient track record in performance marketing position, 2-3 years experience in building and scaling acquisition programs that target consumers across a broad online media mix
Senior experience in optimizing and executing Facebook Ads, Google Ads, Display Ads, SEO, Email Marketing, Marketing Automation, Google & social media Analytics
Excellent communication skills
Familiarity with the latest trends, technologies and methodologies in graphic design, web design, production, etc.
Highly adaptable, collaborative, can learn quickly to come up with prompt solutions
Demonstrate leadership skills, high standards of work ethics, driven by quality & productivity
Have a positive can do attitude, have a keen eye for detail, have initiative and be proactive going beyond the call of duty
Ability to prioritize and meet tight deadlines
Vietnamese with English proficiency
What we offer
Highly competitive salary
Stock options
Room to grow professionally in a culturally diverse and talented team
Silicon Valley startup experience
Opportunities to travel domestically and internationally
Opportunity to work on a mission that will transform the lives of millions of people in the developing worlds
To apply
Email hello@canalcircle.com the following information:
Your Github handle, portfolio, LinkedIn or CV
Your dream job when you were a child
Why you're interested in working at Canal Circle
Or directly book an in-person interview via the button below.
